Are you searching for creative Instagram marketing Ideas or Instagram promotion ideas to push your brand or products to the right audience? If so, you are at the right post.
Instagram first hit the “social media” scene in 2010. At that time, it was just for pictures and short videos, nothing special. Fast-forward to 2022 and it has become one of the most potent digital marketing tools you can find.
Over the last year, new features have been added with loads of business marketing tools now available. It doesn’t matter if you work in publishing, media, e-commerce, business, entertainment, or education. Building an Instagram presence is not as difficult as most people think.
Instagram marketing is pretty competitive considering the app has over 1.16 billion users. However, this post will provide you with a few Instagram marketing strategy for small business to help you out. Grab a seat and let’s go on this exciting journey together.
How to Set Up an Instagram Business Account
Want to dive into Instagram marketing? Before you can even talk about creative Instagram marketing ideas, you must set up the right account. You can either work with an “Instagram Business Account,” or an “Instagram Creator Account.”
Do you have one of these? Then, you can skip to the next section of this post. Otherwise, let’s show you how to set up any of these accounts.
Step 1: Download and install Instagram on your device.
Step 2: Launch the app and sign up. Provide all the necessary details and follow the instructions on the app.
Step 3: Switch from a personal to a business account. Tap on the hamburger icon on your profile page (at the top-right). After this, tap on Settings then tap Account. Select “Switch to Professional Account. Tap “Business” then follow the instructions.
Voila! You now have an Instagram Business Account. Now, we can discuss creative Instagram marketing ideas.
Creative Instagram Marketing Ideas You Should Consider
Do you know that about 90% of all Instagram users follow a minimum of one business account? Over 36% of all B2B decision-makers employ Instagram for their research. These stats show how important Instagram marketing is and why you shouldn’t waste any more time getting started.
Finding Instagram marketing challenging? Here are a few ideas you can consider:
Switch to a business account
If you haven’t switched to an Instagram business account, which is perfect for Instagram promotion ideas pause and go back to the previous section. Why should you? Having a business account provides access to an array of features that aren’t available to personal accounts. Some of them include:
- Call-to-action button and contact info on your profile
- Split inboxes (primary and secondary)
If you are an influencer or content creator, you should switch to a “creator account.” Doing this presents you with several benefits as well. Since this post is about marketing, we will focus on Instagram Business Accounts.
Define clear marketing goals
Social media is a very powerful marketing tool. However, you must have a clear objective to enjoy the benefits of social media for marketing. What do you want to achieve with your Instagram marketing campaigns? It could be any or a combination of the following:
- Increase brand awareness.
- Attract leads.
- Build an online presence.
- Sell products via the app directly.
- Establish brand expertise.
Figure out why you want to start your campaign by setting clear and specific goals. Doing this is the bedrock of anything else we will discuss in this post.
Figure out your target audience
Who do you want to reach with your Instagram marketing campaign? Preliminary research should help you figure out your target audience. Here are a few tips to help you know if your target audience is on Instagram:
- Instagram has more urban users than suburban users.
- People aged between 18 and 29 are the most active on Instagram.
- The US has the largest Instagram market.
While you may not be in the US, these stats show you the most likely set of people you will find on the app. You should figure out your target audience so that you can create the right content for their consumption.
Visually compelling content
Instagram was designed to be a visual medium. This implies that all your posts must be visually compelling. Do you need professional photography equipment to achieve this? No, you can create high-quality visual content with simple everyday equipment. Ensure that your photos and videos are well-lit, sharp, in-focus, and well-composed at the least.
If you are making use of animations or infographics, ensure that they are easy-to-read, eye-catching, clear, and crisp. Use great photos that tell a story. Don’t have an idea of what to post? Check out the ideas below:
- Instructional posts
- User-generated content and
- Text-based images and quotes.
Use great captions
While Instagram is more of a visual medium, captions are also very important. You cannot afford to use shabby captions if you want to market efficiently on this platform. Consider your caption to be your brand voice. It is as important as your brand image. Ensure that you maintain consistency across both.
Instagram allows you to use up to 2,200 characters for your captions. This allows you to capture your audience with detailed stories or quick tips. That being said, you must be careful that your captions aren’t too long. Here are our suggestions for optimal caption length:
- Instagram ads – 125 characters
- Organic posts – Between 138 and 150 characters
One way to increase discoverability and post visibility on Instagram is through hashtags. Instagram allows you to use a maximum of 30 hashtags per post. However, we don’t think you need to get to that limit.
At best, use between 5 and 9 hashtags for a post. Using may result in hashtag-stuffing that is likely to turn followers off. Here’s how to get the best from hashtags on Instagram:
- Work with relevant hashtags.
- Choose hashtags that are specific to your niche.
- Avoid like or follow swapping hashtags.
Creative Instagram Marketing Ideas-Conclusion
These are some of our most creative Instagram marketing ideas or Instagram marketing strategy for small business. In reality, you just need to understand the platform’s algorithm and you’d be fine. Think outside the box to get the best results.