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Email Marketing Services
Email Marketing Services

Email Marketing Services – How to make a Choice

It is an established fact that email marketing has a very high return on investment when done rightly. To benefit from it, you need the services of one of the most reliable email marketing services out there.

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It is an established fact that email marketing has a very high return on investment when done rightly. To benefit from it, you need the services of one of the most reliable email marketing services out there.

They provide email marketing strategies that attract and convert prospects with ease.

If you’re an affiliate marketer or an e-commerce website owner, you need an email service provider that will help you generate quality leads and a high return–on–investment. 

In this article, we explain in detail what an email marketing service is, its benefits, how it works, and the best ones to choose. 

Let’s ride on!

What are email marketing services?

Email marketing services are online platforms used to send emails to a large number of subscribers.

Using an email service provider, marketers can track the number of subscribers that open their messages, the spam rates, opt-outs, and many other essential things to track.

Examples of email marketing services are Hubspot, Aweber, Constant Contact, Moosend, GetResponse, Sendinblue, ConvertKit, and a host of others.

How email marketing services work

Email marketing services help you manage and maintain your email lists for opt-in users, and also send emails to those lists. 

Additionally, they segment your email contact lists, create attractive email templates, as well as track email campaign performance.

These service providers have some features that help you deliver personalized content to your recipients, and recommend products to them as well. 

They also help you in automating your messages, like the welcome emails, and cart abandonment emails. Some also help you conduct an A/B test, to know which of your copies will convert better. 

The following section explains why you should use email marketing software for your online store or business. 

Why use email marketing services

Why do many affiliate marketers or e-commerce website owners have an email marketing strategy that fails? Well, it’s simply because they use their email addresses to send marketing messages, instead of email service providers.

If you have been using this, then it’s high time you stopped. Using your personal Gmail account has many disadvantages such as having your messages end up in the spam folder, and being unable to keep track of your contacts, open rates, and click-through rates. 

What else? Unable to create stunning email templates that match your brand’s personality.

Here are some core reasons why you need an email marketing service: 

  • Security and Privacy of your email contacts

An email service provider ensures your contact list is secured and also respects their privacy by permitting them to opt-out. This way, you have a good relationship with them and do not violate the law upheld in many countries. 

  • Accurate track of results

How do you know if your marketing strategy is effective or needs to be adjusted? With an email service provider, you can track important details like the open rates, click-through rates (CTR), spam reports, email bounces, and opt-outs. 

  • No violation of laws

An email marketing software prevents you from violating marketing laws and regulations such as the Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM) and the Canadian Anti-Spam Legislation (CASL). 

  • Matches Your brand’s personality.

Does sending emails with Yahoo match your brand’s personality? capital no. But with an email service provider, you have access to stunning email templates you can modify to match your color & branding.

  • Right delivery of messages 

Since 85% of people view their emails on mobile devices, it is paramount that your emails are mobile-friendly. This is where an email service comes in handy. You can preview your email on many devices before sending them.

Which email marketing service is the best

Every email service provider is good. But before choosing any email service provider, you need to assess your business goals and confirm that your preferred email marketing service will help you achieve them. An excellent factor to consider while selecting an email service provider is their specific features. Armed with this information, we analyzed these three email marketing software based on their former results.

  • Hubspot

One of the best email marketing services to use is Hubspot. Small and large-scale business owners choose Hubspot because it’s free and has effective automation features that will scale up your business.

In fact, they offer an all-in-one marketing platform, which includes CRM, automation workflows, and an operation hub, including sales tools and a website builder. Additionally, you can create landing pages, custom signup, and popup forms, and track online ads.

With Hubspot, you can select stunning email templates and modify them to represent your brand’s personality and colors. Using the drag and drop builder requires no coding or technical knowledge.

Since personalization is vital for an effective email marketing strategy, you can customize your emails for every subscriber based on their membership, country, list, and every other data you might have on the individual subscriber.

How many emails can you send per month for free? Well, you can only send 5… Lol… Just kidding. You can send 2000 emails per month for free and acquire an unlimited number of subscribers. However, if you want more advanced features, their paid plans start at $50/month.

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For the best email service provider for automated lead generation, the almighty GetResponse is your go-to. 

And, like Hubspot, it offers an all-in-one marketing platform. You will find amazing tools and features such as auto-responder, automated email, audience segmentation, and landing page builders, including webinar software.

With these, you’ll get an unlimited number of leads, and nurture and convert them into repeat customers. 

GetResonse also helps e-commerce website owners generate more sales that might “slip away”. That is, you can send automated cart abandonment emails if customers abandon their online shopping cart.

 Ever heard of the Building Wizard? This is a tool you can set on your website and create newsletter sign-ups, event sign-ups, order forms, feedback forms, and more. 

GetResponse also allows you to conduct A/B tests so you can try out different email formats, subject lines, offers, and call-to-actions to confirm which email performs better. 

The basic plan and pricing start at $15 per month, while the plus plan starts at $49. There is also the professional plan which starts at $99 per month. 

  • ConvertKit

Join me as I welcome bloggers, influencers, video producers, musicians, artists, and every other creator. It’s time for them to celebrate ConvertKit – their favorite email marketing service. You can join them as well… *winks*

ConvertKit is one of the fastest-growing email marketing companies. It was created by Nathan Barry to serve the interest of all creators of all kinds. Its main focus is to engage your audience and nurture them with landing pages, e-commerce platforms, and membership sites. 

With ConvertKit, you can direct leads to your social media accounts, Facebook pages, and Youtube videos. And if you are a creator with many subscribers or audiences, it compiles multiple email addresses into one list.

However, this does not mean you won’t segment them so you can create a personalized message that will make your marketing strategy effective. 

What’s more? if you switch from another email service provider to ConvertKit with (more than) 5000 subscribers, you’ll benefit from their free concierge migration service.

And unlike other email providers that charge for unsubscribed and duplicate subscribers, ConvertKit does not. The service is subscriber-centric rather than list-centric.

Conclusion 

Email marketing services are great platforms to use as a marketer. Make sure you choose the one that’s suitable for your business. Coupled with the right marketing strategy, you will start getting massive results.

Enjoy your day!

 

Israel Chima

Israel Chima is a pro blogger that derives joy in helping small and medium businesses gain an online presence.

He guides business owners in having a full online presence by creating world-class websites, social media marketing, and content marketing.

Well-written SEO content ranks easily on the first page of Google, which translates to getting real customers.

Israel chima is an authority in planning and developing well-structured SEO content. So, you can contact him for your blog content.
https://web.facebook.com/israel.chima.1

He is the author of 3 books on entrepreneurship, education, and transportation business. You can check out his book on Amazon titled “Discover to Recover.”

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