HubSpot has been regarded as the best all-in-one email marketing for entrepreneurs. It gives you effective resorts on all your marketing campaigns, including social media and websites. However, before we go too deep on HubSpot email marketing, let’s have a glimpse of what email marketing is about and why you should use it.
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HubSpot has been regarded as the best all-in-one email marketing for entrepreneurs. It gives you effective resorts on all your marketing campaigns, including social media and websites. However, before we go too deep on HubSpot email marketing, let’s have a glimpse of what email marketing is about and why you should use it.
What is Email Marketing?
Marketing has gone beyond newspaper and radio advertisement. People now carry out at least 20% of transactions online every day. Hence, there is a
need to adopt a more effective marketing medium, especially for online businesses. Amidst this new digital media is email marketing.
Email marketing is a digital marketing strategy that uses email to promote products, businesses, goods, and services. A study by Litmus shows that email marketing is the only digital marketing channel that can yield the highest return on investment (ROI). i.e. every $1 spent can yield $42, leaving us with a 4,200% return on investment.
All entrepreneurs should aboMarketing has gone beyond newspaper and radio advertisement. People now carry out at least 20% of transactions online every day. Hence the need to adopt a more effective marketing medium, especially for online businesses. Amidst this new digital media is email marketing.
Email marketing is a digital marketing strategy that uses email to promote products, businesses, goods, and services. A study by Litmus shows that email marketing is the only digital marketing channel that can yield the highest return on investment (ROI).
What is Hubspot Email Marketing?
We already have an idea of what email marketing is. So, what is HubSpot? Hubspot is a software or platform that assists companies in attracting customers, converting leads, and retaining customers.
Therefore, Hubspot email marketing is a platform that allows you to create and optimize emails for marketing purposes efficiently.
To further understand this, the platform enables your company to effectively disseminate valuable information about your products, goods, and services via email.
However, unlike other platforms, Hubspot is different and the most effective. Before I go further, let’s dive into what differentiates HubSpot from other marketing platforms.
5 Key Differences between Hubspot and Other Platforms
When investing in new software solutions, your major goal should be a platform(s) that will offer you the right value for your needs and objectives.
There are numerous marketing platforms, including MailChimp, Sendinblue, ActiveCampaign, Keap, Hootsuite, Google AdWords, SendPulse, Pardot, and many more.
Each platform has its peculiar feature(s). But, we shall look at what differentiates HubSpot from other marketing platforms.
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1. All in All, One Platform for Growth
Hubspot allows you to manage all your market activities using one platform. It gives you a clear insight into everything in regards to your business. As a result, Hubspot allows you to be more strategic in making decisions.
In the case of other platforms, you will have to integrate many platforms to achieve this. This is a disadvantage to you and your business.
2. One Source of Truth for Data
As a business owner, you should know the importance of having one source of truth for data. For example, you should see and know a particular contact’s experience with your business. That is the engagement level, team communication, website activities, etc.
Hubspot will give you a clear and detailed contact journey with your brand. Due to its manual process, achieving this on any other platform consumes time and energy.
Another important feature of HubSpot you should know is attribution. Attribution allows you to connect each customer’s interaction to revenue to see the various actions and channels that lead to revenue.
3. Sale and Marketing Alignment
Hubspot uses the flywheel model, making it possible for sales and market combinations to align with teams and processes. It reduces time-wasting, manual errors, and cost. Hubspot will help you create a seamless and interconnected customer journey through its automated features.
4. Content Management
This is another edge HubSpot has over every other platform. Hubspot helps you create, optimize and manage your content in one place. For example, you would be able to create website pages, landing pages, blogs, forms, small content, pop-ups, and even live chat.
However, other platforms may perform similar functions but within a limited scope. When it comes to content, the possibilities of HubSpot are endless.
5. Community and Support
Hubspot is fantastic in terms of community and support systems. In addition, it runs smoothly and has excellent customer service. For instance, for any customer query, you must provide the answers using a blog or videos.
Another amazing feature of HubSpot is that suggestions are sent to the development team to add features that are liable to answer customers’ quests.
We have looked into 5 different features of HubSpot that differentiate it from every other marketing platform. Also, as a business owner, you must equip yourself with HubSpot email marketing tips to know the benefit you would enjoy from them.
Hubspot Email Marketing best practices
1. Avoid Buying Email Address
This is common with startup businesses. As a startup business owner, you want every gaze on your business and keep the ball rolling. However, resist buying emails. Why?
Without an agreement to receive mail from you, it is possible the email owner won’t be interested in your campaign.
No matter your campaign’s benefits, resist the urge to purchase an email address list. It is a violation of GDPR.
2. Abide by CAN-SPAM Rules
Can-Spam (controlling the assault of non-solicited pornography and marketing) rule states that recipients have the right to stop a business from mailing them and incur the penalties for those violating the law.
Your email newsletter should have a valid postal address. It should allow customers to opt out and unsubscribe. It would help if you used languages like “from, to, reply to” to indicate who you are.
3. Email New Contacts Within 24 Hours
For every business or startup, you must have your automated email workflow set up. This will automatically send newsletters to new customers within 24 hours. In addition, it is an avenue to nurture and engage existing customers about updated products and offers.
4. Send in Person Instead of Company’s Name
Record from a recent test has it that your email open rate will increase if sent in person. This is because recipients will most likely trust a personalized profile more than a generalized one. For instance,
Sender’s Name: Jack Reacher
Sender’s email address: jreacher@company.com
Instead of
Sender’s Name: Marketing Team
Email address: mteam@company.com
Due to the spam rate, people tend not to open emails from an unknown source(s).
5. Visible CTA Button
The call to action (CTA) button is used to finalize action on the newsletter. Either to purchase or download. Depending on the form of the email sent. When sending an email, you should take note of the following:
- Your CTA must be visible enough. Preferably at the beginning of the newsletter. It should not be covered with pictures.
- Add alternative text to your CTA. There are cases where clients block email images. But with the text, they would know where and what to click.
5 Benefits of Hubspot Email Marketing
After identifying tips on running effective email marketing, below are the benefits you derive.
- It helps to generate leads. You would have access to people’s contact information. A good follow-up or nurture of the leads would assist you in gaining loyal customers.
- Email marketing is an effective channel of communication with customers. It is fast and precise.
- It saves cost and energy. It doesn’t require the manual method of printing or running adverts.
- It assists you in building a stronger relationship with your customers. You can achieve this by regular communication to keep in touch with your customers.
- You can send customized and personalized messages to your clients based on their interests and needs. However, it requires a form of segmentation for effectiveness.
- Hubspot email marketing helps drive traffic to your website and receive customers. Through Hubspot, it is easy to track conversion rates and receive data.
Can You Use Hubspot for Cold Mail
It might have crossed your mind to ask if you can use HubSpot for cold mail? The answer is NO! It is against Hubspot policy to email cold contact. Nevertheless, you might need to know what cold mail is.
It is a type of mail sent to a recipient without prior knowledge. However, according to its proponents, it is not spam. It is a subset of email marketing different from transactional or warm email.
You can use other CRM like GMass, Woodpecker, Lemlist, Overloop, Streak, and SalesHandy, among others, for your cold mailing.
Hubspot Email Marketing Pricing
As earlier stated, Hubspot is one of the best marketing platforms. Hubspot has 3 hubs (sales, marketing, and service), consisting of 4 tiers each (free, starter, professional, and enterprise).
For starters, you should expect to pay a minimum of $50 per month for each hub. An additional fee is applied if you have a huge number of contacts. It also offers a free version of all products but with limited actions. Hubspot helps to track your inbound sales and marketing strategy.
Hubspot Email Marketing-Conclusion
This article has briefly given you an overview of HubSpot email marketing. It has extensively highlighted its difference from other marketing platforms, tips, and benefits. Whenever you consider using a CRM for your business, consider Hubspot.
