Marketing Automation Platform Comparison [2022] - Relaxed Mode
Marketing Automation Platform Comparison
Marketing Automation Platform Comparison

Marketing Automation Platform Comparison [2022]

Marketing automation platform comparison? Marketing automation allows you to optimize your marketing strategy by automating marketing tasks like email marketing and social media posts. This is done using an automation workflow.

Marketing automation platform comparison? Marketing automation allows you to optimize your marketing strategy by automating marketing tasks like email marketing and social media posts. This is done using an automation workflow.

The automation workflow serves as the path that triggers one marketing task after another. A previous step automatically prompts every step in the work flow.

Workflows are designed around marketing tasks, such as social media management, lead acquisition, email marketing, or A/B testing. You must update the workflow using the best automation software from time to time so that your marketing material remains relevant and engaging.

For instance, though the actual function of email marketing can be automated, you should constantly update the content with current offerings, company updates, or other relevant information.

Why Businesses use Marketing Automation Platform

Marketing automation tools let businesses focus on more pressing aspects of day-to-day activities. Business startups will be able to reduce their staffing costs by a considerable amount. This is because lead nurturing and marketing campaigns can be run automatically instead of manually.

The features of this digital marketing automation tool that makes it so useful to businesses are:

  • Email marketing 
  • Social media marketing
  • Lead management
  • Advertising automation
  • Workflow management
  • Mobile marketing
  • Predictive marketing
  • Audience segmentation
  • A/B or split testing marketing
  • Ecommerce marketing
  • B2B marketing
  • Public sector marketing.

Marketing Automation Platform Comparison

Let’s compare the best marketing automation platforms that have been tested and proven effective by marketing experts. The digital marketing tools list are:

ActiveCampaign gives businesses of all sizes access to 500+ pre-built automation that combine email marketing, marketing automation, and CRM. This platform offers powerful segmentation and personalization across social, email, messaging, chat, and text. The majority of ActiveCampaign’s customers use its over 850 integrations, including Microsoft, Shopify, Facebook, and Salesforce.

With its superior customer experience automation, ActiveCampaign is one of the best platforms overall. ActiveCampaign combines a CRM solution with email marketing in its marketing automation platform. ActiveCampaign offers solutions for sales, marketing, and customer support.

ActiveCampaign’s pricing starts from $9 per month, and it is billed annually. This package is sufficient for normal marketing automation. However, for advanced marketing automation, you will need the Plus plan at $49 per month billed annually.

From our research, ActiveCampaign is best for:

  • Individual users
  • Startups
  • Small businesses
  • Ecommerce businesses
  • Customer relationship management
  • Marketing automation
  • Audience segmentation
  • Lead scoring
  • Social media management.

Hubspot Marketing Hub

HubSpot Marketing Hub brings all your digital marketing tools and data together on one easy-to-use, powerful platform. It lets you save valuable time and get the entire context you need to provide a personalized experience. This lets you attract and convert the right customers at scale.

As part of the HubSpot CRM platform, HubSpot Marketing Hub helps marketers keep data at the center of their marketing. Using this platform, marketers can achieve unparalleled alignment with sales to explain ROI and validate investments. So HubSpot allows businesses to scale by providing tools and data they need to grow better.

HubSpot has a free version that offers some email marketing tools. But for more marketing automation, HubSpot Marketing paid version starts at $45 per month, and it is billed annually.

Based on our research, HubSpot is best for:

  • Startups
  • SMBs
  • Large businesses
  • Automated workflows
  • Email marketing automation
  • Lead nurturing
  • CRM integration
  • Inbound marketing.


Salesforce marketing automation platform is part of Salesforce’s total marketing cloud with social media and email marketing. With this automation platform, you can create custom emails and build customer journeys that go across communication channels. That means every customer interaction creates data used to help segment them better.

Salesforce marketing automation software offers A/B testing. It automatically creates regular reports on the results of these tests and other campaigns. It allows you to automate reports from social listening and sentiment analysis on social media. And it has mobile marketing and digital advertising features as well.

Salesforce pricing for email, mobile, and web marketing starts at $400 per month and is billed annually.

From our research, Salesforce is best for:

  • SMBs
  • Large businesses
  • Enterprises
  • Email marketing
  • Audience segmentation
  • Lead management
  • Social media marketing.


Infusionsoft, a product of the software company “Keap” is designed for sales and marketing teams. This automation platform offers email automation and other marketing tools. It also gives you basic CRM functionality and helps you build landing pages.

Infusionsoft is also very effective with lead capturing. It provides you with customer data which helps convert them with personalized content. And there is segmentation to help target the right customers with the right messaging. Their pricing starts at $100 per month.

Based on our research, Infusionsoft is best for:

  • Small businesses
  • Large businesses
  • Email marketing software
  • Customer management tools
  • Landing pages
  • Lead capturing.


Sendinblue serves over 300,000 businesses worldwide. This all-in-one digital marketing software, lets you engage with your contacts and build better customer relationships through targeted and meaningful communication. It offers marketing automation, email marketing, SMS marketing, chat, Facebook Ads, CRM, and so on.

The Sendinblue platform has a free package that you can send up to 300 emails per day. Premium packages allow you to send up to 100,000 emails per month for just $65 and more emails at low prices.

Based on our research, Sendinblue is best for:

  • Small businesses
  • Large businesses
  • Contact management
  • Workflow builder
  • Facebook ads


Marketo is a marketing automation platform that lets you do behavior tracking. It helps you find the right customers for your campaigns. In the Marketo platform, the building of marketing campaign workflows is easy. And there is analytics that shows how marketing campaigns are helping sales.

Another unique tool in this automation software is a lead funnel that does lead scoring. Marketo’s personalized content helps move leads on to sales. And there are experience automation and marketing data environment tools that use AI for segmentation.

Marketo’s pricing is usually gotten by contacting their sales team.

From our research, Marketo is best for:

  • Small businesses
  • Large businesses
  • Customer experience optimization
  • Email marketing campaigns
  • Social media marketing campaigns
  • AI audience segmentation
  • Marketing analytics.


Omnisend’s email and SMS marketing automation is designed to help you increase sales. It integrates fully with eCommerce platforms and comes with pre-built automation workflows. This automation platform is intuitive, with no-code editing, making it easy to set up and run.

Omnisend lets you create beautiful emails using the drag and drop email builder and a variety of email templates. You can easily add coupon codes, automatically pick and insert products and automatically resend campaigns to the non-openers. And you can drive sales on Autopilot with their eCommerce automation.

Omnisend has a free package that you can start with and upgrade at any time.

From our research, Omnisend is best for:

  • Individual user
  • Startup
  • Small Businesses
  • Large businesses
  • Ecommerce integrations
  • Email campaigns
  • Marketing automation
  • A/B testing.


Autopilot’s marketing automation platform comes with templates for various uses. There are templates to mail out newsletters at optimized times and templates that serve as autoresponders to emails. Also, there are templates for lead capturing and nurturing, while some templates track website and email engagement.

Here, the building of emails is done with basic drag and drop functionality. The platform lets you segment leads and work in real-time with team members to conceive and create workflows and campaigns. You can use it for SMS, Facebook Ads, Google Adwords, and more.

Autopilot has 3 plans: the basic Silver plan costs $39.20 per month, and it is billed annually.

Based on our research, Autopilot is best for:

  • Startups
  • Marketing teams
  • Small Businesses
  • Automation templates
  • Team, collaboration
  • Lead capturing.


GetResponse is an inbound digital marketing platform that lets you create marketing content that brings new leads and customers. Its email marketing tools help you build beautiful newsletters using drag and drop. It offers automation that enables you to send emails out at perfect times.

GetResponse also features autoresponder and segmentation tools. You can group contacts,  and send each group customized emails and content. This marketing automation platform analyzes user behavior in real-time and triggers automated responses. It also offers you landing pages and sign-up forms.

GetResponse has several plans with prices starting from $12.30 per month and billed annually.

From our research, GetResponse is best for:

  • Startups
  • Small businesses
  • Large businesses
  • Email builder
  • Landing pages
  • Rules-based workflows


SharpSpring was launched in 2014 by Constant Contact. It is a revenue growth marketing platform designed to help small businesses generate leads and convert conversions to sales. Their innovative platform, open architecture, and free customer support, along with flexible contracts, drive real results for a growing business.

SharpSpring has annual and monthly payment plans, which are a fraction of the cost of other platforms.

Marketing Automation Platform Comparison-Conclusion

With this marketing platform comparison, you have the best digital marketing automation tools list that will help you build quality marketing campaigns.

I carefully selected the list above based on user reviews. You can’t go wrong using any of the above marketing automation platforms.

Also Read:

Creative social media marketing ideas


Israel Chima

Israel Chima is a pro blogger that derives joy in helping small and medium businesses gain an online presence.

He guides business owners in having a full online presence by creating world-class websites, social media marketing, and content marketing.

Well-written SEO content ranks easily on the first page of Google, which translates to getting real customers.

Israel chima is an authority in planning and developing well-structured SEO content. So, you can contact him for your blog content.

He is the author of 3 books on entrepreneurship, education, and transportation business. You can check out his book on Amazon titled “Discover to Recover.”

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