Tiktok Music Promotion - How to Get it Done - Relaxed Mode
Tiktok Music Promotion
Tiktok Music Promotion

Tiktok Music Promotion – How to Get it Done

So many artists have blown up in recent times including the likes of Ava Max, Doja Cat, and Lil Nas X. These artists have TikTok to thank for their success. This social media platform might be new but has over a billion users globally. When you consider the statistics, it becomes clear why TikTok music promotion has become quite a big deal.

So many artists have blown up in recent times including the likes of Ava Max, Doja Cat, and Lil Nas X. These artists have TikTok to thank for their success. This social media platform might be new but has over a billion users globally. When you consider the statistics, it becomes clear why TikTok music promotion has become quite a big deal.

The main reason for the success of music promotion via this medium is that most of the content is music-based. Users mostly create short videos based on the verse or hook of a song. This post will show you how to carry out successful TikTok music promotion.

Explaining TikTok

Before we discuss TikTok music production, let’s first explain what TikTok is. It is a video-sharing social media platform that has over 1 billion active monthly users and 2 billion downloads. Users can upload videos for as long as 60 seconds. They make these videos with an audio clip in the background. Such clips are mostly music-based.

According to TikTok, more than 70 artists made it big through the platform. Most of these artists went ahead to sign mega-label deals. The platform also revealed that about 176 songs were played in videos that had more than a billion views. This is a very small sample size of the songs played on TikTok but it gives a clear picture of how efficient TikTok music promotion is.

The platform creates a unique feed for each user called “For You Page.” As a user continues to interact with the platform, it tailors the content of this page to suit their preferences. One of the keys to successful music promotion on TikTok is the ease of audio copying on the platform. That being said, let’s look at how to promote music on TikTok.

TikTok Music Promotion – How to Get it Done

Now that you know what TikTok is and the success rate of music promotion on the platform, one question begs an answer. How do you promote music on TikTok successfully? This section will provide you with a few helpful tips.

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Consider your target audience

The first thing you must do when trying to promote music on TikTok or any other social media platform is to consider the target audience. Note that growing your followership on this platform is about the audience, not you. You shouldn’t try to be the center of attraction. The idea is to ensure that other users use your music when shooting their videos. Once you understand this, you have the key to successful TikTok music promotion.

Release songs on TikTok

It is impossible to go viral on the platform if you don’t put your songs on it. The good news is that several platforms can assist you with releasing your songs on TikTok. All you need to do is to sign up on such platforms and upload your music. They will handle how your music gets on TikTok and several other platforms. Doing this ensures that TikTok users can pick your music from the platform’s library when creating their videos.

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Create TikTok-friendly tracks

This is one of the most important tips that you are going to read in this article. Your tracks must be TikTok-friendly. What does it mean for a track to be TikTok-friendly?

First of all, understand that the optimal duration for music content on this platform is 15 seconds. Secondly, the song needs to be relatable, broad, and catchy for users of the platform to create videos. Listen to your track over and over and pick out the most TikTok-friendly 15 seconds. Upload this part of the audio to TikTok and watch your music go viral.

Make use of hashtags

Hashtags on TikTok work differently than how they do on other social media platforms. On TikTok, the hashtags are at the center of the content. One of the best ways to boost the popularity of your music on TikTok is to make use of highly-searched or very popular hashtags. Doing this increases the chances of your content appearing on the “For You Pages” and “Discover” pages of more users.

Your best bet is to make use of a mix of popular hashtags on all your posts. You can employ hashtags that are specific to your content or the more general hashtags. Doing the latter is more far-reaching since they are not specific to your niche.

Create contests and challenges

Just like on Instagram, challenges, and contests thrive a lot on TikTok. How do these work? You invite your followers and fans to partake in a contest or challenge specific to your music. Advise them to make use of a specific set of hashtags during these challenges.

Contests and challenges go further when they are fun and easily interpreted in a variety of ways by your audience. Give room for creativity so that your participants can add their unique twists to each trend. Examples of contests and challenges that you can create on TikTok include:

  • Comedy memes
  • Costumes
  • Dance routines
  • Lip syncing

Follow as many people and trends as you can

A very important trick that you should know about TikTok music promotion is that you need followers. The easiest way to gather followers on social media is to follow others as well. If you want to make sure your music becomes a hit on TikTok, start following influencers and artists on the platform.

Once you start following others, your fanbase will start to grow as well. Don’t just follow other people, react to their content as well. TikTok requires you to post video responses to other people’s content. The more you do this, the easier it is to generate spontaneous responses and reactions to your content.

Record duets

TikTok has a duet feature that allows you to increase how many people listen to your music. With this feature, two videos can play simultaneously side-by-side. Collaborate with other TikTok users on your songs using this feature.

Tiktok Music Promotion -Conclusion

That’s it for how to promote music on TikTok. As you have seen from this post, TikTok music promotion is not so difficult. One thing you must remember is that the platform loves unique content. Ensure that yours is always unique instead of copying what others are doing. If you have any questions, feel free to drop them in the comments section below.

Israel Chima

Israel Chima is a pro blogger that derives joy in helping small and medium businesses gain an online presence.

He guides business owners in having a full online presence by creating world-class websites, social media marketing, and content marketing.

Well-written SEO content ranks easily on the first page of Google, which translates to getting real customers.

Israel chima is an authority in planning and developing well-structured SEO content. So, you can contact him for your blog content.

He is the author of 3 books on entrepreneurship, education, and transportation business. You can check out his book on Amazon titled “Discover to Recover.”

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