What is the most popular Email Marketing Platform? - Relaxed Mode
What is the most popular Email Marketing Platform
What is the most popular Email Marketing Platform

What is the most popular Email Marketing Platform?

Our world has gone digital and businesses are in constant search of how to make their marketing campaigns better. One of the most powerful marketing tools to date is email marketing. You need to work with an email marketing platform to be effective and efficient with email marketing.

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Our world has gone digital and businesses are in constant search of how to make their marketing campaigns better. One of the most powerful marketing tools to date is email marketing. You need to work with an email marketing platform to be effective and efficient with email marketing.

While this software helps to send and track your emails, it can do much more. You can segment email lists, increase your target audience, and combine several marketing channels with this software. In the end, what you have is a powerful tool to improve your business, earn more revenue, and increase brand awareness.

What is an email platform?

Before we go on with this post, we must answer this very important question. In simple terms, an email platform is software used for email marketing. Email marketing specialists use this service-based software to carry out several functions. Some of these functions include:

  • Grow email lists.
  • Design and create custom email templates.
  • Segment email lists for better lead targeting.
  • Creation of emails.
  • Sending emails.
  • Tracking analytics, etc.

An email marketing platform should come with a variety of resources, tools, and services that will allow you to do more than just send emails. Read further to learn how to choose a suitable email marketing platform.

How to choose an email marketing platform

Experts consider email marketing to be the most cost-effective and profitable direct marketing channel. You can generate between $40 and $42 for each dollar spent on this mode of digital marketing. This means that you should take your email marketing campaign more seriously.

One way to improve your email marketing campaigns is to employ the best email platform. The market is saturated with different platforms so choosing a suitable one for your business might be quite difficult. To make life easy for you, we have come up with a few factors you should consider before making your choice.


The features an email marketing software presents are arguably its most important factor to consider. A viable option should not just work with you, it should grow with your business. You need a system that can comfortably communicate your ideas to your subscribers.

One very important feature you should watch out for is an auto-responder. This feature ensures that a new subscriber receives an email once they sign up. It also sends default emails based on specific actions taken by subscribers. Other features to look out for include:

  • List tagging and segmentation.
  • HIPAA compliance.
  • Monthly email limits.
  • Spam checking.
  • Can-Spam compliance.
  • Support system.

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Ease of use

Another very important factor to consider is “ease of use.” You should be able to set up your email marketing platform by yourself without breaking a sweat. There are instances of business owners needing help with setting up and maintaining their email platforms.

Note that there are some considerations surrounding this. For example, you cannot complain about the ease of use of software if you don’t have any previous skills in that area.

As such, you might need to learn how to use the software before complaining. The challenge is that you will be wasting valuable time and energy on learning a new skill just because you want to handle your email platform.

You can save yourself the stress by employing the services of an email marketing specialist. Doing this will also earn you more money as there will be more effectiveness and efficiency with your email marketing.

Enable email automation

Most email marketers cannot do without email automation because it saves time and effort without comprising email quality. Email automation offers an excellent opportunity to convert leads to buyers while increasing brand recognition.

Check the email marketing options available to be sure that they allow email marketing automation. Doing this helps you save more time on your email marketing campaigns.

Sender reputation

Several email platform providers don’t provide separate IP addresses for sending emails except upon extra payment. As such, when other users send emails from the same address, it influences your email marketing performance.

Picking software that allows sending of shady emails will affect your campaigns. Choose a provider that is known for a good “sender” reputation to get the best results.


The final factor we will discuss is pricing. How much are you willing and able to pay for the service per month. Most email platforms base their payments on the number of subscribers. Weigh your options to see what works for your business financially now and in the future before making a choice.

What is the most popular email marketing platform?

As we mentioned earlier, there are so many email marketing platforms out there. We have chosen a few from the bunch based on the criteria above.

Mailchimp – Best email marketing platform

Mailchimp, not just for us, is arguably the best overall email marketing platform. The reason is that it comes with the features most businesses need for their campaigns.

It is also pretty easy to set up, navigate, and work with. Mailchimp allows you to schedule campaigns, run A/B testing, access analytics, and lots more. The fee for this platform is quite pocket-friendly as well.


  • Ease of use.
  • Integrates several hundred software platforms.
  • Access to analytics.
  • Forever plan that accommodates about 2,000 contacts.


  • Limited phone support.
  • Not great for advanced marketing.
  • Quite pricey for large email lists.

Moonsend – Cheapest email marketing platform

We chose this option as the cheapest because its plans are more affordable than most plans on the market. This platform allows you to pay by either the number of emails you send or the subscribers you have.

Your choice depends on which works best for your business. This aside, it comes with a user-friendly interface that allows you to set up and send emails easily.


  • Lowest cost.
  • Easily customizable templates.
  • Option to pay for only the emails you send.


  • Limited integrations.
  • Unsophisticated interface.
  • Doesn’t send emails from Hotmail or Gmail.

HubSpot – Best all-in-one email marketing platform

This platform has an array of tools that helps you handle different aspects of digital marketing. Hubspot goes beyond email marketing to social media, website, and lots more. It allows you to attract your target audience through live chat, online ads, and lead forms.


  • Full digital marketing suite.
  • Only requires payment for the contacts you market to.
  • Tracks leads through their journey in the marketing funnel.
  • Lots of training resources.


  • No forever or low-cost plan.
  • Integration with other platforms is quite difficult.
  • Not great for businesses seeking just email marketing solutions.


That’s it for the email marketing platform. Do you have any questions regarding this topic? Feel free to drop them in the comments section below.

Israel Chima

Israel Chima is a pro blogger that derives joy in helping small and medium businesses gain an online presence.

He guides business owners in having a full online presence by creating world-class websites, social media marketing, and content marketing.

Well-written SEO content ranks easily on the first page of Google, which translates to getting real customers.

Israel chima is an authority in planning and developing well-structured SEO content. So, you can contact him for your blog content.

He is the author of 3 books on entrepreneurship, education, and transportation business. You can check out his book on Amazon titled “Discover to Recover.”

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